1. Data protection

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. You can find detailed information on the subject of data protection in our data protection declaration listed under this text.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected when you communicate it to us. This may, for example, be data that you enter in a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected or deleted. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request that the processing of your personal data be restricted under certain circumstances. You also have the right to lodge a complaint with the responsible supervisory authority.

If you have any questions about this or other issues relating to data protection, you can contact us at any time using the address provided in the imprint.

analysis tools and third-party tools

When you visit this website, your surfing behavior may be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. General information and mandatory information

data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

Imprint-Privatschutz (IP management) We use the services of IMPRESSUMPRIVATSCHUTZ GmbH, Ludwig-Erhard-Str. 18, 20459 Hamburg, to manage the mail sent to us. This service provider offers a secure and reliable postal address for our project (e.g. imprint, data protection declaration, cancellation policy and possibly other areas). This also represents our legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. We have concluded a contract for order processing with Impressum-Privatschutz and fully implement the strict requirements of the German data protection authorities when using this service. Further information about data protection at Impressum-Privatschutz GmbH can be found here: https://impressumprivatschutz.de/datenschutzerklaerung/ .

contact

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARAGRAPH 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH ANY PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING IN SO FAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21 PARA. 2 GDPR).

right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, those affected have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged violation. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request that the data be transferred directly to another responsible party, this will only be done if it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a paid contract, you are obliged to provide us with your payment details (e.g. account number for direct debit authorization), these details will be required to process the payment.

Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

With encrypted communication, your payment data that you send to us cannot be read by third parties.

information, deletion and correction

Within the framework of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time at the address provided in the imprint if you have any questions about this or other questions on the subject of personal data.

right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You can contact us at any time using the address provided in the imprint. The right to restrict processing exists in the following cases:

• If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the check, you have the right to request that the processing of your personal data be restricted.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you require it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deleted.
• If you have lodged an objection in accordance with Art. 21 Para. 1 GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, these data may - with the exception of storage - only be processed with your consent or for the establishment, exercise or defence of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

objection to advertising emails

The use of contact data published as part of the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example through spam emails.

3. Data collection on this website

cookies

Our websites use so-called "cookies". Cookies are small text files and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies from third-party companies may also be stored on your device when you visit our website (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or to display advertising.

Cookies that are required to carry out the electronic communication process (necessary cookies) or to provide certain functions you have requested (functional cookies, e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) are stored on the basis of Art. 6 Paragraph 1 Letter f of GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies to ensure technically error-free and optimized provision of its services. If consent to the storage of cookies has been requested, the cookies in question will be stored exclusively on the basis of this consent (Art. 6 Paragraph 1 Letter a of GDPR); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

If cookies are used by third-party companies or for analysis purposes, we will inform you about this separately in this data protection declaration and, if necessary, ask for your consent.

Cookie consent with Usercentrics

This website uses the cookie consent technology from Usercentrics to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Rosental 4, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter "Usercentrics").

When you enter our website, the following personal data is transferred to Usercentrics:

• Your consent(s) or the revocation of your consent(s)
• your IP address
• information about your browser
• information about your device
• time of your visit to the website

Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign the consent granted or its revocation to you. The data collected in this way is stored until you ask us to delete it, delete the Usercentrics cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected.

Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 Para. 1 Clause 1 Letter c of GDPR.

Cookie consent with Borlabs Cookie

Our website uses the cookie consent technology from Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser and to document this in accordance with data protection regulations. The provider of this technology is Borlabs - Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (hereinafter Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, in which the consent you have given or the revocation of this consent is stored. This data is not passed on to the provider of Borlabs Cookie.

The data collected will be stored until you ask us to delete it or delete the Borlabs cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/

The Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 Para. 1 Clause 1 Letter c of GDPR.

Cookie consent with Consent Manager Provider

Our website uses the cookie consent technology from Consent Manager Provider to obtain your consent to the storage of certain cookies on your device and to document this in compliance with data protection regulations. The provider of this technology is Jaohawi AB, Håltegelvägen 1b, 72348 Västerås, Sweden, website: https://www.consentmanager.de (hereinafter "Consent Manager Provider").

When you enter our website, a connection is established to the Consent Manager Provider servers in order to obtain your consent and other declarations regarding the use of cookies. Consent Manager Provider then stores a cookie in your browser in order to be able to assign the consent granted or its revocation to you. The data collected in this way is stored until you ask us to delete it, delete the Consent Manager Provider cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected.

Consent Manager Provider is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 Para. 1 Clause 1 Letter c of GDPR.

server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• browser type and browser version
• operating system used
• referrer URL
• hostname of the accessing computer
• time of the server request
• IP address

This data will not be merged with other data sources.

This data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - for this purpose, the server log files must be recorded.

contact form

If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR if your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if this was requested.

The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

Inquiry by email, telephone or fax

If you contact us by email, telephone or fax, your request, including all personal data resulting from it (name, request), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR if your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if this was requested.

The data you send to us via contact requests will remain with us until you request deletion, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular statutory retention periods - remain unaffected.

registration on this website

You can register on this website to use additional functions on the site. We only use the data you enter for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as changes to the scope of our services or technically necessary changes, we will use the email address you provided during registration to inform you in this way.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if necessary, for initiating further contracts (Art. 6 Para. 1 lit. b GDPR).

The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

4. Social Media

eRecht24 Safe Sharing Tool

The content on this website can be shared in social networks such as Facebook, Twitter & Co. in compliance with data protection regulations. This site uses the eRecht24 Safe Sharing Tool for this purpose. This tool only establishes direct contact between the networks and users when the user actively clicks on one of these buttons. Clicking on the button represents consent within the meaning of Art. 6 Paragraph 1 Letter a of GDPR. This consent can be revoked at any time with effect for the future.

This tool does not automatically transfer user data to the operators of these platforms. If the user is logged in to one of the social networks, an information window appears when using the social buttons from Facebook, Twitter & Co. in which the user can confirm the text before sending it.

Our users can share the contents of this site on social networks in compliance with data protection regulations, without the network operators creating complete surfing profiles.

social media plugins with Shariff

This website uses plugins from social media (e.g. Facebook, Twitter, Instagram, Pinterest, XING, LinkedIn, Tumblr).

You can usually recognize the plugins by the respective social media logos. To ensure data protection on this website, we only use these plugins together with the so-called "Shariff" solution. This application prevents the plugins integrated on this website from transferring data to the respective provider when you first enter the page.

Only when you activate the respective plugin by clicking on the corresponding button will a direct connection be established to the provider's server (consent). As soon as you activate the plugin, the respective provider receives the information that you have visited this website with your IP address. If you are logged into your respective social media account (e.g. Facebook) at the same time, the respective provider can assign the visit to this website to your user account.

Activating the plugin constitutes consent within the meaning of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke this consent at any time with effect for the future.

Facebook plugins (Like & Share button)

This website contains plug-ins from the social network Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

You can recognise the Facebook plug-in by the Facebook logo or the “Like button” on this website. You can find an overview of Facebook plug-ins here: https://developers.facebook.com/docs/plugins/?locale=de_DE .

When you visit this website, a direct connection is established between your browser and the Facebook server via the plug-in. Facebook therefore receives the information that you have visited this website using your IP address. If you click the Facebook “Like button” while you are logged into your Facebook account, you can link the contents of this website to your Facebook profile. This enables Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or how it is used by Facebook. You can find more information about this in Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation .

If you do not want Facebook to be able to associate your visit to this website with your Facebook user account, please log out of your Facebook user account.

The use of Facebook plugins is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the greatest possible visibility in social media. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

Twitter plugin

This website includes functions of the Twitter service. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Re-Tweet" function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transferred to Twitter. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Twitter. You can find more information on this in Twitter's privacy policy at: https://twitter.com/de/privacy .

The Twitter plug-in is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the greatest possible visibility in social media. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

You can change your privacy settings on Twitter in your account settings at https://twitter.com/account/settings .

Instagram plugin

This website includes functions of the Instagram service. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign your visit to this website to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the greatest possible visibility in social media. If consent has been requested, the data will be processed exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

For more information, please see Instagram’s privacy policy: https://instagram.com/about/legal/privacy/ .

Pinterest plugin

On this website we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA (“Pinterest”).

When you visit a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may contain your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies.

The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the greatest possible visibility in social media. If consent has been requested, the data is processed exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

Further information on the purpose, scope and further processing and use of data by Pinterest as well as your rights and options for protecting your privacy can be found in Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy .

5. Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the user. This data may be summarized by Google in a profile that is assigned to the respective user or their device.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

This analysis tool is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; the consent can be revoked at any time.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

browser plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de .

For more information about how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .

order processing

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the "demographic characteristics" function of Google Analytics to be able to show website visitors suitable advertisements within the Google advertising network. This enables reports to be created that contain information about the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third parties. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the "Objection to data collection" section.

Google Analytics eCommerce tracking

This website uses the "E-Commerce Tracking" function of Google Analytics. With the help of e-commerce tracking, the website operator can analyze the purchasing behavior of website visitors in order to improve its online marketing campaigns. Information such as orders placed, average order values, shipping costs and the time from viewing to purchasing a product is recorded. This data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.

storage period

Data stored by Google at user and event level that is linked to cookies, user IDs (e.g. user ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymized or deleted after 26 months. You can find details at the following link: https://support.google.com/analytics/answer/7667196?hl=de

etracker

This website uses the analysis service etracker. The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.

User profiles can be created from the data under a pseudonym. To do this, etracker uses technologies that enable the user to be recognized (e.g. cookies or device fingerprinting). The data collected using etracker technologies will not be used to personally identify visitors to this website without the separate consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.

This analysis tool is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; the consent can be revoked at any time.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). In addition, targeted advertisements can be displayed based on the user data available to Google (e.g. location data and interests) (target group targeting). We as website operators can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of Google Ads is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in marketing its service products as effectively as possible.

Google AdSense (not personalized)

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in "non-personalized" mode. In contrast to personalized mode, the advertisements are therefore not based on your previous user behavior and no user profile is created of you. Instead, so-called "contextual information" is used when selecting the advertisement. The selected advertisements are then based, for example, on your location, the content of the website you are on or your current search terms. You can find out more about the differences between personalized and non-personalized targeting with Google AdSense at: https://support.google.com/adsense/answer/9007336 .

Please note that even when using Google Adsense in non-personalized mode, cookies or similar recognition technologies (e.g. device fingerprinting) may be used. According to Google, these are used to combat fraud and abuse.

The use of AdSense is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in marketing its website as effectively as possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

Google is certified under the “EU-US Privacy Shield”. The Privacy Shield is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the Privacy Shield is committed to complying with these data protection standards.

You can adjust your advertising settings yourself in your user account. To do so, click on the following link and log in: https://adssettings.google.com/authenticated .

You can find more information about Google’s advertising technologies here:
https://policies.google.com/technologies/ads
https://www.google.de/intl/de/policies/privacy/ .

Google Remarketing

This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyses your user behaviour on our website (e.g. clicking on certain products) in order to classify you into specific advertising target groups and then display suitable advertising messages when you visit other online offers (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising using the following link: https://www.google.com/settings/ads/onweb/ .

The use of Google Remarketing is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in marketing its products as effectively as possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de .

target group formation with customer matching

To create target groups, we use, among other things, the customer matching feature of Google Remarketing. We transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will be shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website have been clicked and how often, and which products have been viewed or purchased particularly frequently. This information is used to create conversion statistics. We find out the total number of users who have clicked on our ads and which actions they have performed. We do not receive any information with which we can personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of Google Conversion Tracking is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; the consent can be revoked at any time.

For more information about Google Conversion Tracking, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de .

Google DoubleClick

This website uses functions of Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland, (hereinafter "DoubleClick").

DoubleClick is used to show you interest-based advertisements across the entire Google advertising network. With the help of DoubleClick, the advertisements can be tailored to the interests of the respective viewer. For example, our advertising can be displayed in Google search results or in advertising banners that are connected to DoubleClick.

In order to be able to show users advertising that is tailored to their interests, DoubleClick must be able to recognize the respective viewer and assign them the websites they have visited, clicks and other information about user behavior. To do this, DoubleClick uses cookies or comparable recognition technologies (e.g. device fingerprinting). The information collected is summarized in a pseudonymous user profile in order to show the user in question advertising that is tailored to their interests.

Google DoubleClick is used in the interest of targeted advertising measures. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; the consent can be revoked at any time.

For further information on how to object to the advertisements displayed by Google, please visit the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated .

Facebook Pixel

This website uses Facebook's visitor action pixel to measure conversions. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy . This enables Facebook to enable advertisements to be placed on Facebook pages and outside of Facebook. We as the website operator cannot influence this use of the data.

The use of Facebook Pixel is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; the consent can be revoked at any time.

You can find further information on protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/ .

You can also deactivate the “Custom Audiences” remarketing function in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/ .

6th newsletter

newsletter data

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No other data is collected or is only collected on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.

The data entered in the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the email address and their use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you provide to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data that we have stored for other purposes remains unaffected.

After you unsubscribe from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist is only used for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR). Storage in the blacklist is not time-limited. You can object to storage if your interests outweigh our legitimate interest.

7. Plugins and tools

YouTube with enhanced data protection

This website embeds videos from YouTube. The operator of the pages is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in enhanced data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the enhanced data protection mode does not necessarily exclude the transfer of data to YouTube partners. YouTube establishes a connection to the Google DoubleClick network, regardless of whether you watch a video.

As soon as you start a YouTube video on this website, a connection is established to the YouTube servers. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, after starting a video, YouTube can save various cookies on your device or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can receive information about visitors to this website. This information is used, among other things, to record video statistics, improve user-friendliness and prevent fraud attempts.

After starting a YouTube video, further data processing operations may be triggered over which we have no influence.

YouTube is used in the interest of an appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; the consent can be revoked at any time.

For more information about data protection at YouTube, please see their privacy policy at: https://policies.google.com/privacy?hl=de .

Adobe Fonts

This website uses Adobe Web Fonts to uniformly display certain fonts. The provider is Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe).

When you visit this website, your browser downloads the required fonts directly from Adobe so that they can be displayed correctly on your device. Your browser establishes a connection to Adobe's servers in the USA. This allows Adobe to know that this website was accessed via your IP address. According to Adobe, no cookies are stored when the fonts are provided.

Adobe is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the United States of America and the European Union designed to ensure compliance with European data protection standards. For more information, see: https://www.adobe.com/de/privacy/eudatatransfers.html .

The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; the consent can be revoked at any time.

For more information about Adobe Fonts, please visit: https://www.adobe.com/de/privacy/policies/adobe-fonts.html .

Adobe's privacy policy can be found at: https://www.adobe.com/de/privacy/policy.html

8. eCommerce and payment providers

processing of data (customer and contract data)

We only collect, process and use personal data to the extent that it is necessary for the establishment, content design or modification of the legal relationship (master data). This is done on the basis of Art. 6 Paragraph 1 Letter b of GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures. We only collect, process and use personal data about the use of this website (usage data) to the extent that this is necessary to enable the user to use the service or to bill them.

The customer data collected will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

Data transfer when concluding a contract for online shops, retailers and shipping of goods

We only transmit personal data to third parties if this is necessary for the performance of the contract, for example to the company entrusted with the delivery of the goods or the credit institution responsible for processing the payment. The data will not be transmitted to any other parties or will only be transmitted if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.

PayPal

On this website we offer payment via PayPal, among other options. The provider of this payment service is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

If you choose to pay via PayPal, the payment details you enter will be transmitted to PayPal.

Your data will be transmitted to PayPal on the basis of Art. 6 (1) (a) GDPR (consent) and Art. 6 (1) (b) GDPR (processing to fulfill a contract). You have the option of revoking your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations that have taken place in the past.

Klarna

On this website we offer, among other things, payment using the services of Klarna. The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna").

Klarna offers various payment options (e.g. installment purchase). If you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. You can read details about this in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/ .

Klarna uses cookies to optimize the use of the Klarna checkout solution. Optimizing the checkout solution represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. They remain on your device until you delete them. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf .

Your data will be transmitted to Klarna on the basis of Art. 6 (1) (a) GDPR (consent) and Art. 6 (1) (b) GDPR (processing to fulfill a contract). You have the option of revoking your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations that have taken place in the past.

Sofortüberweisung

On this website we offer, among other things, payment via "Sofortüberweisung". The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH").

Using the “Instant Transfer” process, we receive a payment confirmation from Sofort GmbH in real time and can begin to meet our obligations immediately.

If you have chosen the "Instant Transfer" payment method, send the PIN and a valid TAN to Sofort GmbH, which they can use to log into your online banking account. After you log in, Sofort GmbH automatically checks your account balance and transfers the money to us using the TAN you have sent. They then immediately send us a transaction confirmation. After you log in, your transactions, the credit limit of the overdraft facility and the existence of other accounts and their balances are also automatically checked.

In addition to the PIN and TAN, the payment data you enter and your personal data are also transmitted to Sofort GmbH. Your personal data includes your first and last name, address, telephone number(s), email address, IP address and, if applicable, other data required for payment processing. The transmission of this data is necessary in order to establish your identity beyond doubt and to prevent attempted fraud.

Your data will be transmitted to Sofort GmbH on the basis of Art. 6 (1) (a) GDPR (consent) and Art. 6 (1) (b) GDPR (processing to fulfill a contract). You have the option of revoking your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations that have taken place in the past.

Details on payment with Sofortüberweisung can be found at the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/ .

Paydirekt

On this website we offer, among other things, payment via Paydirekt. The provider of this payment service is Paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main, Germany (hereinafter "Paydirekt").

If you make the payment using Paydirekt, Paydirekt collects various transaction data and forwards it to the bank with which you are registered with Paydirekt. In addition to the data required for the payment, Paydirekt may collect additional data as part of the transaction processing, such as the delivery address or individual items in the shopping cart.

Paydirekt then authenticates the transaction using the authentication process stored by the bank. The payment amount is then transferred from your account to our account. Neither we nor third parties have access to your account details.

Your data will be transmitted to Paydirekt on the basis of Art. 6 (1) (a) GDPR (consent) and Art. 6 (1) (b) GDPR (processing to fulfill a contract). You have the option of revoking your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations that have taken place in the past.

For details on payment with Paydirekt, please see Paydirekt’s terms and conditions and privacy policy at: https://www.paydirekt.de/agb/index.html .